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A Gillette advert which references bullying, the MeToo movement and toxic masculinity has split opinion online.
The razor company's short film, called Believe, plays glllette their famous slogan "The best a man can get", replacing it with "The best men can be". Some have praised the message of the advert, which aims to update the company's year-old tagline, but others say Gillette is "dead" to them. It cheshunt transexual escorts has 23, likes anddislikes, at time of writing - and that's increasing all the time.
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In it, the company asks "Is this the best a man can get? It then shows examples of more positive behaviour - such as stepping into prevent these behaviours when they happen in public. Comments on the video are largely negative, with viewers saying they will never buy Gillette products again or that the advert was "feminist propaganda". Gillette has made it clear they do not want the business of masculine men. I will grant their wish.
I have used Gillette razors since they sent me a free sample on my 18th birthday, and will no longer buy any of their products. But the brand believes the new advert aligns with its slogan and says it believes in "the best in men. Gillette has partnered with the Building A Better Man project, which seeks to reduce violent behaviour in men, and The Boys and Tampa live escort Club of America, which helps young men develop better social and communication skills.
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But while the response to the ad has been largely negative, as the old saying wh, there's no such thing as bad publicity. Rob believes the strong reaction is because the ad is such a shift from how Gillette was ly promoted and that has surprised people. But alongside the negative reaction to the brand's new message, there has also been widespread praise for its attempt to the debate on what it means to be bbfs escorts north york modern man.
The Gillette ad clearly calls out sexual harassment and bullying, and says "Some men are already doing fine.
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Thank you, Gillettefor taking a chance on attaching your tagline to something meaningful, important and real. This conversation needs to happen.
The Gillette ad gave me goosebumps. Great and strong message. Simply put, just "care".
But would also like to hear those who ro issue with it, as I can't figure why. Follow Newsbeat on InstagramFacebook and Twitter. Listen to Newsbeat live at and every weekday on BBC Radio 1 and 1Xtra - if you miss us you can listen back here. MeToo founder Tarana Burke: Campaign now 'unrecognisable'.
Why gillette’s toxic masculinity ad is annoying both sexists and feminists
The company says it wants men to hold each other "able". The ad has been watched more than 2 million times on YouTube in 48 hours. Twitter users are also sharing their disappointment with Gillette's new campaign. The BBC is not responsible for the content of external sites.
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View original tweet on Twitter. Rob says Gillette will have anticipated a negative reaction to the advert from some people.
Related Topics. More on this story. Published 19 October Published 12 September Published 17 December Published 11 October Published 29 November